PR & Media

Optimum Nutrition

Challenge

Increase awareness and maximise sponsorship exposure for a leading sports nutrition brand.

 

Results & Impact

Creation and implementation of word of mouth ‘Influence the Influencer’ campaign.

 

Recruitment and engagement of Team ON ambassadors including British and Irish Lions player Rob Kearney as well as other rugby players, surfers, models, endurance athletes, climbers.

 

Creation and seeding of branded videos and photoshoots to secure coverage on social media channels, lifestyle, national and sport media achieving in excess of £3.2 million worth of media coverage to date.

 


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Optimum Nutrition