Increase brand awareness and customer engagement across Brit‘s sports sponsorship.
WSM identified a targeted long-term strategy for the business.
Brit became high-profile stadium, player, media & team sponsors, including the England cricket team – one of the most sought after properties in sport.
By driving effective PR, sponsorship assets resulted in £4m media value in ‘09 alone, plus positive increase on brand recall, awareness and propensity to buy amongst target customers.
WSM have made Brit one of the most recognisable brands in the sector and most active sponsors in British sport.