Experiential

Motorola Flipoutâ„¢

Challenge

Promote the new MOTOROLA FLIPOUT™ with MOTOBLUR™ handset to Britain's Next Top Model show visitors.

 

A sleek design Motorola nail bar was created for show visitors to receive free manicures whilst learning all about FLIPOUT™ features and benefits. The gossip-friendly environment delivered a passive audience in order to demonstrate fairly complex MOTORBLUR™ technology.

 

Results & Impact

20,000 stand visitors received first-hand recommendations for the FLIPOUT™ handset from our army of expert nail technicians.


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