Launch, promote and manage the first ever legends golf event in China.
Secured sponsorship, European Senior Tour and China Golf Association sanctioning.
Field included 3 major winners representing 21 countries who had won no fewer than 125 European Tour titles.
100 hours of global TV broadcast distributed to over 50 markets.
Generated over $6 million of media value for the event and its sponsors.
The event has become a pinnacle on the Senior Tour and a major feature on the Chinese golf calendar.
