Host and leverage an innovative golf event for Aberdeen Asset Management to use as a unique branding and entertaining facility on their doorstep and in the 'home of golf'.
WSM took over the promotion of the LSO in order to guarantee Aberdeen a well run, professional event.
In 2010 WSM changed the format so the pro’s play each day of competition with an Aberdeen guest. This was the first time that this style of event had ever taken place on the Ladies European Tour schedule.
This unique Pro-Am style tournament was a huge success with 60 Ladies European Tour professionals competing for the total prize fund of €200,000. This format was replicated in 2011 and attended by celebrities such as Alan Hansen, Rory Lawson and Gavin Hastings.
The tournament delivered nearly £2 million worth of global media coverage for Aberdeen Asset Management in 2011.
WSM roll out a comprehensive PR and promotional campaign each year helping to leverage Aberdeen's association as well as growing the ladies game in Europe.
