Establish a European Senior Tour event as a mechanism to drive tourism to Brunei.
The events team created an exclusive Pro-Am and VIP hospitality programme for the title and local sponsors in Brunei to entertain their clients from within the Asian region.
Creation of a digital platform promoting Brunei as tourist destination to the global audience using European Senior Tour legends, Sam Torrance, Sandy Lyle and Costantino Rocca.
Commissioned both daily and nightly highlights programme that was distributed globally, resulting in a global media value over £6 million.
