Develop an engaging digital experience which creatively activates Motorola’s sponsorship of the NFL series and provides users with the chance to win exclusive NFL prizes.
Our solution was to produce a campaign Microsite that contained an addictive ‘Touchdown’ competition (viral game), which if completed successfully, could earn the Player a VIP trip for two to 2012 Super Bowl, plus other exclusive NFL and Motorola prizes. The game put the player at the heart of the action as the all-important Quarterback. The site also contained a Video Gallery of brilliant NFL clips, ranging for the incredible to the ridiculous, along with a key Products section, highlighting Motorola’s latest and best technology.
