Create an integrated digital media campaign for FT.com to communicate the heritage, expertise, craft and quality of luxury Watchmaker Jaeger-LeCoultre by creating rich application content supported by online advertising and editorial.
A dedicated microsite was developed, housing rich content that allowed users to interact with the brand and understand the complexity, intricacy and quality of the Jaeger-LeCoutre watch-making process.
The site included interactive 360 degree views of the watches so viewers could interact with the brand and better understand the product - really getting behind the dial.
Originally launched in EMEA & North America the activity was so successful that it has now been rolled out into China. Jaeger-LeCoultre have already committed to developing an updated site for 2012.