WSM Digital created a fully integrated activation plan to support Beazley’s British Fencing Sponsorship. The first step in the digital activation was to create a microsite within the corporate look and feel of Beazley to offer an engaging introduction to the sport for any new visitors, both corporate and casual, and deeper engagement and understanding of Beazley’s involvement for those who were already involved with the sport.
The site blends information specifically related to Beazley’s Sponsorship with more generic information on how the sport and its ambassadors are benefiting from the SUBSTANTIAL investment Beazley are making in the game.
This includes an intuitive postcode driven club finder, video and image galleries storing a wealth of historical information and an online fencing game, adding a fun viral element to the site, encouraging content sharing.
