Management of Jumeirah’s sponsorship of US Open champion and golfing sensation Rory McIlroy.
Day to day management of sponsorship and visual compliance to deliver the best impact for the Jumeirah brand.
Assist with the running of four "Rory Jumeirah" days worldwide which are strategically positioned to enhance business development opportunities for the hotel in key markets.
Deliver value added PR coverage of Rory at Jumeirah golf days at vital points during the year in key media outlets.
Track and evaluate media coverage of Rory and Jumeirah to develop coherent ROI analysis to develop brand value for Jumeirah.
Consulting advice on the ongoing activation and future strategy surrounding Rory McIlroy sponsorship.
