Reinvigorate Brit’s sponsorship strategy to increase brand awareness and customer engagement.
WSM identified and created a targeted long-term cricket sponsorship strategy for the business.
Brit Insurance became high-profile stadium, player, media & team sponsors, including the England cricket team – one of the most sought after properties in sport.
By driving effective PR, and creating world class activation programmes the sponsorship assets resulted in £29m media value in ‘11 alone, plus positive increase on brand recall, awareness and propensity to buy amongst target customers.
WSM have made Brit Insurance one of the most recognisable brands in the sector and most successful sponsors in British sport.