Maximise Beazley’s five year partnership with the British Fencing Association as “Premier Partner” and capitalise on the build up to the London 2012 Olympics.
Implemented a creative and unique London 2012 entertainment solution with significant fencing access for clients, customers and the public.
Brought the sport to The City though experiential events across key locations to maximise exposure for Beazley to get closer to their customers.
Mass media coverage through intelligent and well executed PR stunts, helping to bring the sport of fencing into an exciting era.