Whats happening

Leading sports nutrition brand Optimum Nutrition (ON) has been announced as the Official Sports Nutrition Supplier to the Lawn Tennis Association (LTA).

 

The deal will see the LTA’s performance squads and sports sciences team being provided with some of the world’s best sports nutrition products. 

 

Optimum Nutrition produces an award-winning range of premium quality products, including best-selling protein powders Gold Standard 100% Whey and Casein, renowned for their ease of mixing and great tasting flavours. 

 

Commenting on the deal Sebastian Mullin, Managing Director EMEA at Optimum Nutrition, said, “We are delighted to announce our first partnership in tennis. We’re aware that a number of elite tennis players are already using our products, so to have the opportunity to work in close partnership with the LTA is a natural progression in the growth of ON and our pan-sport strategy. We are very proud to be helping the best British tennis players stay in peak condition throughout their training and demanding competition schedules.”

 

Dr. Karl Cooke, LTA Sports Science Manager, said: “We are committed to supporting our most talented players to enable them to reach their potential. Having the opportunity to work with ON will ensure that our top performance players stay in top condition on the court, and recover quickly and effectively off it. Our partnership with ON and their product range means that we are able to further tailor our nutritional strategies to suit each individual players’ needs and goals.”

 

ON’s current sponsorship portfolio also includes Scottish rugby teams Scotland, Edinburgh and Glasgow, Irish rugby sides Leinster and Ulster, the Newcastle Falcons, and Championship team the Cornish Pirates, as well as French team Stade Toulousain. Team ON, ON’s group of fitness ambassadors, includes world class athletes, rugby players, personal trainers and fitness models.